A lead nurturing campaign is an effective way to maintain your customer base or grow it. Lead nurturing can be achieved by sending your customers content that they’re interested in and using this as a way to form a relationship and potential sale with them. This could include sending them offers, discounts, and coupons based on their shopping habits, or even sending them information about your company’s history. Our 2-year Lead Nurturing has been one of our most powerful campaigns we created
We don’t stop when a lead does not answer our 1st text or phone call, we continue to nurture the leads that showed interest with your business through texts and emails offering them your new products, services, and promos. Our lead nurturing campaigns have been successful for us because we don’t stop after one interaction like most other types of marketing do. We provide ongoing contact from the business which creates trust between you and your leads over time through emails, phone calls, social media posts, etc., until there is finally a purchase made.
What is a lead nurturing campaign and how does it work.
Lead nurturing is an effective lead generation strategy where you can reach prospects through personalized communication. This is different from most marketing strategies because most marketing campaigns stop after the first interaction. Lead nurturing, on the other hand, is about providing ongoing contact with your prospects to build trust over time with them through emails, phone calls, social media posts, and more until they finally purchase your product or service.
One of the best ways to do this is by sending tailored content that your prospects will be interested in. This may include sending them information about new products or offers they may be interested in based on their shopping habits.
How we create an effective lead nurturing campaign
Whenever a lead opted in for your services but does not reply to our initial message, we will put them into our 2-Year Lead Nurturing Campaign. Once they are put in this campaign, there will be an automated follow up sequence in which we will be sending them emails and text messages with new offers and promos that your business launches. We also call them to see if by any chance they changed their mind and would like to receive our service.
Our touch points last for 2 years because we want to exhaust all of our chances until they finally purchase your product. The reason why we don’t stop after one touch point is because if we stopped there, that lead would be gone forever and we would lose the opportunity of acquiring them as your customers.
We don't let any lead slip through the cracks
Once they opted in for a service, that only means they are interested in your products and service. As a business who wants to retain your customers and attract new ones, we don’t want those leads slipping through the cracks.
We never know the reason why they did not respond to us on our first contact, it might be just simply as they left their phone somewhere or were busy at the moment. We don’t give up on them and we maximize the opportunity so they become your customers in the future.
We have a longer follow up system than any other lead generation agencies
As part of our goal in letting you achieve your goals in your business, we focus on creating opportunities for growing your business. Longer follow up system allows us to put you on top of every lead’s mind whenever they think of availing a cryotherapy service. Some companies only make a campaign at the beginning and they do not put in effort in the future, which is why it is important to have a longer lead nurturing campaign.
A lot of marketing agencies give up after 2 calls. After that, they put them into an automated follow up system and expect the lead to come in just like that. We know that’s not how it should work. We need to put an effort in retargeting them for the ads that we create, we call them to offer your services from time to time and we treat them as though they are your customers.
Why you should use this strategy for your business
In order to have an effective lead nurturing campaign, you need to have a strategy that includes ongoing contact from the business which creates trust between you and your leads. We create our strategy by providing ongoing contact with a lead through emails, phone calls, social media posts etc., until there is finally a purchase made.
We create content for retargeting these cold leads
We exert more effort in creating ads that will surely resonate with these leads and convert them into customers. The content we put out for your business is tailored to your customer’s interests which allows us to send relevant ads that create an emotional impact, thus making it more likely for the lead to convert.
In addition to that, we take all the heavy lifting of all the content from email, text, and ads for you to make sure that you can focus on your business and not waste your time figuring out how to market it.
Lead nurturing is an effective strategy for those companies who want to maintain their customer base or grow it. Lead nurturing can be achieved by sending your customers content that they’re interested in and using this as a way to form a relationship and potential sale with them. This could include sending them offers, discounts, and coupons based on their shopping habits, or even sending them information about your company’s history.
Our 2-Year Lead Nurturing Campaign is one of the best strategies you can find in a marketing agency because we are the only Marketing Agency that offers 2-year lead nurturing service for their clients. If you need help setting up an ongoing contact plan for your business so you don’t lose any leads go ahead and give us a call today!